It is only recently that I have discovered the story of the Hare, and its historical tie to the Mother Goddess of Ancient European lore.
In the image above we see the Northern European Goddess of Spring, Eostre. Her symbols were the hare/rabbit, egg, bird & flower, representing the fertility of spring.
The name Eostre also derives from the word East, the direction of dawn, and is related to estrogen, the hormone that controls a female's sexual development and menstrual cycle.
It is said that the word Easter comes from the ancient folklore of the celebrations of Eostre, the coming of Spring, rebirth and fertility of the new.